Showing posts with label last edition of the notw. Show all posts
Showing posts with label last edition of the notw. Show all posts

Sunday, 10 July 2011

Rupert Murdoch Goodbye And Thankyou

What do think this image by the Daily Telegraph of Rupert Murdoch arriving in the UK portrays? Some will clearly think its the cyncial PR stunt of a bare knuckle fighter cum entrepreneur. Others might think its the feeble act of an old man who has lost touch with reality. But...


As media experts know, images have more than one connotation and as psychologists know behaviors are invariably founded upon sub-conscious attitudes.

Just ask yourself what has happened over recent years, and more particularly to the News Of The World News Paper. Now look again at the photograph. This is the picture of a businessman who has arbitrarily shut down a newspaper that was a profitable going concern and put hundreds of people on the dole.

Might it be the case that the picture symbolizes a callous disregard for the social welfare of other human beings? Might it be prima facae behavioral evidence of a person that shows absolutely no compassion for the feelings and opinions of others?

It seems that nobody needs to point anything out here because the act speaks for itself. Anybody working for News International might take stock and consider the nature of their employer at this time.

Open Letter To The Staff Of The News Of The World

Like many people I have read and followed with great interest the developments leading to the final publication of the News Of The World. Like many people I have been astounded at the lack of compassion ex-employees of the newspaper have displayed in their zeal to get a story.

I have also heard and seen the anguish and upset that the closure of the newspaper has created for a huge number of people at the publication and have no reason to doubt whatsoever your journalistic credentials and enthusiasm for your profession. You must also have realised just how expendable the News International organisation has regarded you. It is in situations like this that scales fall off the eyes of many of us who have been loyal servants of organisations, passionate about the brand, and committed to quality only to find that the rhetoric of organisational loyaty and being a team is a shallow facade.

It is a common belief that we depend on organisations for our livelihood and therefore we must be fore-lock touchingly grateful for the employment provided. The organisations in their turn dupe they talent they employ into feeling this is true and they totally depend upon the organisation for their survival. Of course there is reciprocity here. However when talent is treated in the way you have been treated it must be obvious who really needs who.

Today you and only you produced the final edition of the News Of The World. Your talents and know how created the content and brought it publication. News International its founder and his acolytes didn't do this. This means that real value of the News Of The World was its people and that the paper was an manifestation of your capability.

I would urge you to set up independently. Capitalise on your talent. Never again become beholden to a vast organisation that treats your talent with contempt and places before you a senior executive who bumbles managerialist patronising rhetoric at you. The world of media is changing and it is changing the model of reader engagement.

Have faith in your capabilities. Pursue your journalism on the principles you have stated. Set up on your own and your readers and advertisers will follow. Good luck to you all.