His Dark Materialism

So which bit of children materialsim bad for is the difficult to understand?

Anyone with even a cursory awareness of Marketing will know that in its more rabid forms of managerialist expression it draws from sophisticated pyschological and philosophical insights about our needs and behaviours.

Children whilst showing sophisticated discrimination between brands are entirely unaware of the cues that tap into their formative understandings and impressions of self and identity. Therefore a question has to be asked about the integrity of campaigns and initiatives that exploit vulnerabilities.

And...to claim that marketing endevours are simply about freedom of choice and the presentation of alternatives is rather disingenuous when the 'targets' lack self-awareness and, lack awareness of the methods and techniques that tap into unconscious triggers and sense-making.

Materialism might keep the economic engine going with its country cousin Consumerism, however a singular lack of concern for an integral approach that accounts for the mental well being of the consumer and society is shameful.