Monday, 30 November 2009

Paying For Newspaper Media Content

Before you read any further I would like to explain the new pay as you go policy I have introduced to this blog. Please insert quarters and dollars in the coin slot provided to read on!

I got this great idea from Johnston Press a UK newspaper owner who are acting on the ideas of Rupert Murdoch to charge for on-line content. What do you think? If you're having trouble paying by the way our 24 hour helpline are always available to help.

The latest news on this subect is interesting. Of course as we know information is power and if its scarce it always has a value. The thing is though that it all depends on value to the reader, and in the case of social media (the clue is in the title) there is the matter of media philosophy too.

Newspapers (locked into an old media paradigm) will naturally try and run new media by the old rules. Understandable really as they try a forestall a slow and grizzly death. But if 'we the people' are the orginators of content and have the technologies to share it what is the role and purpose of a newspaper anyhow?

Johnston Press also seem to have an audience issue (sic) If what they do is so compelling then it would have a large audience which in turn would generate advertising revenue. The truth is that their form of media is as unnattractive to a lot of advertisers as much as their content is unnattractive to a lot of readers.

Local communities can manage their own news and information. The days of the local paper rag are dead and gone.

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