Saturday, 6 December 2008

Lapland Xmas Attractions Having A Laugh At Customer's Expense

The one thing that scammers and con-merchants have is an instinct for 'situation'.

They know that if the circumstances are set up in the right way the normal psychological defences of people can be breached. This seems to have happened twice recently in the UK with two Lapland Christmas 'theme parks'. The first was in Dorset UK where a woman was scammed for £3000. The place was eventually shut down The second is in Staffordshire UK

Both examples seem to take advantage of the 'perfect storm' of Christmas, Credit Crunch and Consistency.

The organisers of these 'theme parks' know that going to Lapland Proper is clearly out of the reach of most pockets at this time. They understand the notion of 'pester power', and they understand the psychological urge that parents have to consistently provide a great Christmas experience for the kids just like last year even though money might be tight.

So, when somebody promises that they can make your kids dreams come true with a Lapland experience they tap into the 'brand associations' that have been created over the years. Just do it it yourself...Imagine...a trip to Lapland to see Father Christmas and his reindeer.
...What happened? I bet you created an image of expectation in your minds eye and that for £25/$15 that would be a price worth paying to see the smile on the faces of the kids. The next thing you do is 'promise' the kids that they're going to 'Lapland to see Santa'

That's when they've got you!! In order to remain 'consistent' you have to 'go to Lapland' and all critical judgement flies out the window. You end up out of pocket embarrased and angry because the 'promise' didn't match the cheapskate reality.

I suggest having the last laugh and do something else.

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