Monday, 3 November 2008
Sarah Palin Into Insignificance
Just how gullible Senator John McCain was in choosing Sarah Palin will become clear in the next 48 hours.
It was certainly an astute move to gain attention, and like all half baked social influence attempts it only addressed one aspect of the Persuasive Task.
Having gained attention with this Barbie-seque periphery 'cue', Senator McCain ensured that potential voters were then switched into 'central processing' mode which meant that their attention to logic and argument was engaged as they began to pay full attention to the political substance behind the puffery engineered by Sarah Palin's celebrity image consultants.
Sarah relied heavily on her 'palindrones', simple little phrases that looked the same backwards as well as forwards. Not a shade of grey or complexity amongst them and the natural position of the Crisis and Tame problem manager. Through these lenses every problem is simple and so is the solution that goes with it. Not exactly the appropriate outlook for a leader of powerful nation in globally interdependent world.
It seems however that the American people are much much smarter than her anti-intellectual expectations, and that she won't be getting the 'X' factor in the polling booths.
Sarah Palin - Has (been) Nail (in political coffin) Its a (w)Rap