Don't Be Gullible

Surjit, author of Gurushabad seems to be offering some helpful life tips in this recent post.

However he might be underestimating the sub-conscious impact of his list of suggestions. As an example, just pay attention to your instant reaction to the following statements:

Don't believe Ron Paul

Don't criticise Britney Spears

Don't buy an i-phone

You may have noticed something deep seated within us that rails against authority (our critical voice if you like) Kevin Hogan describes the effect of such statements in Covert Hypnosis where he claims that we sub-sconsciously delete the 'don't' element of the instruction and take it as an instruction to do exactly the opposite of the intended advice!

And all because we have heard the 'don't' instruction since our early childhood.

So, remember...don't come back late, don't leave your shoes in the hall, don't use bad language, don't answer me back, don't leave food on your plate, don't leave the light on, don't cry its only a scratch, don't see the boy from the other street, don't drive fast, don't dis-respect your elders, don't eat burgers, don't waste your money........now here's a strange thing..........don't don't