Tuesday, 8 April 2008

Sect 2.0 - Design Your Very Own Stairway to Heaven

Following the lead of Sect Prophet Warren Jeffs who claims that in order to get to heaven a man must have at least 3 wives, I thought it might be a good idea to capitalise on the power of Web 2.0 to enable everyone to have a go at designing their own Sect. So welcome to Sect 2.0

In order to get as many followers as possible you need to come up with a really good Value Proposition that will entice people to use your Stairway To Heaven and remember you are going for the highest gullibility factor.


  1. As an atheist, I don't give much thought to heaven any more, but if I was going to start a sect with the intention of parting people and as much of their hard-earned as I could, then it would definitely have to have several key features:

    Special clothes to wear - the traditional flowy robes perhaps, or what about the more modern but less atmospheric sweatshirt and baseball cap...anything so long as it stripped away individuality.

    You have to make people feel special - 'chosen' - and that probably means a tricky and/or painful initiation rite.

    Above all, you have to both make people feel terribly guilty for everything they've ever done, and especially the things they haven't done, AND you have to provide the means to assuage that fabricated guilt. Break 'em down and build 'em up, then take all their money...THAT'S the way to do it!

  2. Ha Ha - can I join please...the uniform sounds great and I've just raided the biscuit tin and feel really guilty...

  3. Of course, rr - you can be the first disciple of the Cult of the Puddock - if you get past the initiation...but as it would probably involve eating copious amounts of sweet baked produce, you're halfway there already!