I'd never say that Egg PLC Boss Ian Kerr was gullible, not expecting to resign (sorry, of course I mean pursue interests elsewhere) when it came to rubbishing 160,000 customers, and I'd also never say that it was mis-marketing through being 'economical truth'. Such is the behaviour that we often associate with executives from financial service insitutions...well, never mind Ian, as they say you have to break a few eggs to make an omlette...
The 'narrow' marketing philosophy that underpins and drives the leadership thinking of such organisations is becoming passe. Holding a Friedman-esque view of the organisation and its customers requires a more integral and sustainable sense of business that suits the 21st century...
Synchronicity strikes...Fried-man?!!!...Mr Kerr certainly has been
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